Step 1
Discovery & Research
To gain a deeper understanding of the problem, explore possible solutions, and get to know the customer.
Step 2
Principles
Crafting design principles to guide project and experience decisions and ensure team alignment.
Step 3
User Journey
Dive deep into understanding the user journey through their stories, personas, channels, and user decision-making.
Step 4
Design Exploration
Diverging widely and exploring a range of possible solutions, testing, iterating, discussing, and working through the problem.
Step 5
Design Refinement
Refining the chosen direction, polishing visual designs, preparing them for engineering handoff, and documenting decision-making.
Step 6
Handoff
I collaborate closely with the engineering and product teams to guarantee a smooth handover and successful implementation process.
Step 7
Monitoring
Just because a project is live, it doesn’t mean the work is finished. We monitor its performance to uncover ideas for improvement.